Viva Brazil is one of Liverpool’s best Rodizio restaurant and was due to relaunch in 2014 after a £250,000 refit of the interior of the restaurant. The business wanted to showcase their wonderful new setup and gain some quality press and public engagement – and so requested pitches on something showstopping, on brand and effective for highlighting the different spaces.
We pitched a festival of the Brazillian fire god – falling in line with the cuisine and it’s origins. A Brazilian bloco (samba band) performed outside the venue with fire dancers to mark the opening, before there were a range of traditional performances and live music to keep guests entertained throughout the night. The building and it’s interior were lit with red mood lighting and the occasion was hugely successful at relaunching the site.